Now this is something latest for the companies — AI Marketing Tools. This has become a new norm for the corporate world to incorporate AI marketing tools to boost their business and this norm is going to be used by every big-and-small organization in the near future.
Before we give details about AI marketing tools, let’s first understand few basics which, I’m sure, you already know (You are Smart!).
What is Marketing?
If you want to sell your product or service what is the first thing you will do? The first thing is let the world know about your brand and the services it is offering.
And how do you do it? You do it through Marketing. So, marketing is about letting others know that you and your brand too exist in the market and that they can avail the service from there.
Marketing simply means converting consumers to customers.
Wait a minute! So, you have thought that just telling others about your brand and the services is only thing in marketing? No my friend, marketing is way beyond telling others about it.
The first thing you must have the ‘convincing’ power since marketing is about convincing others to invest in your product or service and create a loyal customer base.
This is why companies spend lots of time and money on market research. They put their best effort to feel the pulse of the people and then craft their marketing strategies accordingly.
But why even do the research? Why not simply start selling the product or service? Well, my friend, it’s not that easy. The choices, preferences, and trends of the consumers changes rapidly, and so to catch-up with that, companies do marketing to meet the consumers’ needs.
Have you seen:
- A billboard on the road side, or
- A commercial on TV, or
- Ads in your favourite magazine, or
- Have you received an email from some brand, or
- Seen your favourite influencer promoting a brand?
These are some of the various ways that companies do the marketing.
Know about AI (Artificial Intelligence)
Don’t tell me you have not heard about this latest technological wonder! Everyone is using it, knowingly or unknowingly. AI, since its inception, has changed the world to the point that now everything — tangible and intangible — uses it. No new tech is coming out without it being incorporated either fully or partially.
On a very basic level, Artificial Intelligence is a computer system that performs the tasks quickly and intelligently. AI helps in processing large and complex data by collecting information from various sources.
AI covers a range of abilities such as learning, reasoning, perception, problem solving, data analysis and language comprehension.
It comes with a set of amazing characteristics like:
Human-like intelligence: It can understand, learn, and apply knowledge across various tasks that is similar to human intelligence.
Adaptability: The AI has the ability to generalize their knowledge and skills to new situations, tasks, and environments.
After reading and knowing all of this, the most obvious question that is hitting your brain is — what are the fields where AI is used?
You are right with your question. The application of AI is in so many fields that it will boggle your mind.
Here are few of the applications of AI:
- Marketing
- Healthcare
- Finance
- Retail
- Manufacturing
- Transportation
- Education
- Gaming
- Security
- Natural Language Processing (NLP)
Now your second important question is — what are the benefits and dangers of AI?
Well, since this article is about AI marketing tools, we’ll discuss your second question in some other article.
For now, just understand that everything comes with pros & cons and AI is no different. It’s all about who is using it with what intention.
Okay, so let’s move on to our next section i.e. doing marketing using AI.
What is AI Marketing?
Marketing has never been easy, but with the coming of AI-based marketing, the things have become comparatively easy. Remember, easy doesn’t mean EASY, it only means that in comparison to traditional method, it is easy; the companies and the marketers still have to do the sweating work.
Alright, so what exactly is AI marketing?
- AI marketing involves utilizing artificial intelligence technologies to automate decision-making processes by analyzing data, observing audience behaviors, and monitoring market trends that could influence marketing strategies. It is commonly employed in digital marketing campaigns that require quick responses.
- Generative AI is frequently employed in the world of digital marketing, especially in situations where speed is the most important factor. By collecting data and customer profiles, AI marketing tools are able to analyze and understand the most effective methods of communication with customers.
Okay, so after analyzing and understanding the most effective methods of communication, what does AI do or how it helps the companies.
Well, this enables the companies to deliver personalized messages at the right time without the need for human intervention from the marketing team. The result of this automated system is that it helps in maximizing the efficiency.
Now, the moment of truth you all have been patiently waiting for — AI marketing tools.
This is what you all marketers have gathered here for and this is what our last segment is about. But before that, let’s do a little learning about AI tools.
What is an AI Marketing Tool?
AI marketing tools takes the burden of doing the manual work, like copywriting, content writing, image creation, and others, with its automated data-driven decisions.
This means that you will leverage AI tools based on the role you are assigned. You might see in your office that a Graphic Designer using AI to create images or a Content Writer drafting contents. The uses of AI are immense and is only restricted by your ability to leverage it!
The AI tools make use of AI algorithms, NLPs, machine learning, and data analytics to automate processes, analyze data, and provide insights to adjust and improve marketing strategies and campaigns.
Below you will find few (out of the many) ways AI marketing tools might help you in your everyday work:
- Ad enhancement and targeting
- Content optimization
- Market research
- Sentiment analysis
- Predictive lead scoring
This is just a glimpse; the bigger picture is much bigger than your 70mm screen!
AI Marketing Tools
Finally, tools!
We’ll discuss about the tools based on the categories, their pros & cons, and finally, their price.
However, keep in mind that this list is not comprehensive, we are just giving you some idea of where these tools are used. You will find lots of AI tools based on your work.
The best AI Marketing Tools at a glance:
- Jasper AI (for copywriting)
- Grammarly (for content editing)
- Canva (Social media graphics)
- ChatGPT (Research and writing)
- Originality AI (for AI content detection)
- Reply.io (for email assistant)
- Albert.ai (for digital advertising)
- Influencity (for influencer marketing)
Alright, now let’s discuss them one-by-one.
1. Jasper AI (for copywriting)
This is a copywriting tool designed to generate marketing campaign from the scratch for blog posts, product description, social media captions, and even video scripts.
It has more than 50 AI templates that covers various marketing needs and thus acting as your one-stop shop for all your marketing requirements.
Jasper AI comes with the following features:
- Text and image generation
- Integration with Grammarly and other browser-specific extensions
- Revision history
- Auto-save (this is life-saver!)
- Document sharing (this is very helpful)
- Multi-user login (for teamwork)
- Plagiarism checker
- Brand voice customization
Pros:
- Easy to use interface.
- It can generate high-quality content quite fast.
- The Command feature allows to issue command in natural language which gives the more accurate output.
- It offers lots of flexibility like it provides A to Z of everything you’ll need for a guided, step-by-step content creation process.
- For those who are less marketing savvy, Jasper’s social media tools are a great life saver. It can automate the generation of Facebook ads, Pinterest pin captions, etc.
Cons:
- Though it generates quite amazing content but still, sometimes the content is not factually right. Thus, the users are encouraged to fact-check before finalising the output content from Jasper.
- No free plan available.
Price:
Jasper comes with 3 price plans:
- Creator: $39 per month/seat
- Pro: $59 per month/seat
- Business: This is a customizable plan. It means that the more feature you add, the more you have to pay.
Be reminded that Jasper offers 7 days free trial for its Creator and Pro plans, and if you want to use it after the free trial is over, then you have to buy them.
You can visit the official website of Jasper AI to know more about it.
AI Marketing Tools: Jasper AI
2. Grammarly (for Grammar checking)
Most probably, the first tool that you have been introduced during your learning days was – Grammarly. It is an online grammar checking tools that gets rid of grammatical errors from your content.
Now imagine, you have put lots of hours in doing the research of the product and the market and based on that, made some breathtaking visuals and wrote an amazing caption, but then ended up with wrong spelling, or punctuation, or grammatical mistake.
How would your boss or your client react? You can imagine, but you don’t want to imagine, right?
This is where Grammarly comes to the rescue. It helps creators by giving suggestion about, what it perceives, as the errors in the copy. Once the errors are highlighted, the creator can rectify them, and get a sigh of relief from avoiding a disaster.
Pros:
- Has a built-in plagiarism checker.
- Catches most punctuation errors.
- Highlights misspelled words.
- Gives suggestions along with highlighting the errors.
- Works in most browsers, social media, and email.
Cons:
- Suggestions are not always correct.
- Doesn’t have offline editing feature.
- Sometimes, misses to catch the error.
- Some errors can only be corrected with paid plan
Price:
Grammarly comes with 3 plans:
- Free: Though it has limited features, but still, the available features are enough to make your content error free.
- Premium: ₹ 984 INR/ month, when billed annually
- Business: $15 USD/ member / month, when billed annually
You can visit the official website of Grammarly to know more about it.
AI Marketing Tools: Grammarly
3. Canva (Social media graphics)
So, you are itching to be creative but don’t have or don’t want to have premium tools such as Adobe. Next, what will you do? Obviously, you will look for free tools to fulfil your creative mind.
And what exactly is on your mind? Creating amazing presentations, social media posts, YouTube thumbnails, or something else?
Well, you have Canva for all that and even beyond your imagination. It offers thousands of free templates to choose from, thus helping you fulfil your creativity.
Furthermore, you can also create designs for offline platforms like business cards or print designs for clothes.
Pros:
You can use Canva to create social media posts, videos, presentations, slides, posters, art, drawings and many other visual assets — and thousands of customizable templates, royalty free images & videos (what a relief!) and AI features is provided to assist you do the work conveniently.
Cons:
Canva offers limited export options. If you want to handover your project to a professional, and that professional want it in some specific format that is not available in Canva, then it might act as a hindrance.
For example, you can only save (export) a video in MP4 format, which won’t be great for anyone who needs hi-resolution video.
Moreover, there’s no phone & chat support! This means if you run into some issue, then you can contact Canva customer via only email!
For some users, the biggest drawback is that it can’t be used offline.
Price:
Canva offers 4 plans that are as follows:
- Free: This is for solo use, has limited features, but still, enough for your daily creative work.
- Pro: ₹500/month for one person.
- Team: ₹380/month per person [minimum 3 person (₹1140/month)]
- Enterprise: A customizable plan depending on your work requirement.
You can visit the official website of Canva to know more about it.
AI Marketing Tools: Canva
4. ChatGPT (Research and writing)
Alright, stop laughing! I know you already know about it and are even using it, but still, it’s an important AI marketing tool that needs a mention here.
But do you know what ‘ChatGPT’ actually stands for? Caught you off-guard, right! Okay, so the ‘Chat’ part simply highlights the chatting capability, while ‘GPT’ means ‘Generative Pre-trained Transformer.’ Finally, taught you something!
ChatGPT uses human-like conversations and help with tasks like answering questions and composing emails, essays, create code, and much more.
All you have to do is give the right ‘prompt’ and ChatGPT will take care of rest. This tool is so amazing that lots of companies, especially small companies are using it extensively for their marketing goals.
Pros:
- Free to use (Yaaay!!!).
- It can analyse customer data and craft personalized marketing emails or social media posts.
- Creates content within seconds (depending on what has been asked).
- If given the right prompt, it can give human-touch to the content.
- Ability to create content for diverse readers.
- Maintains a consistent tone.
- It can be trained on your brand voice and typical customer inquiries.
- It can enhance SEO strategy (optimization) for your business by combining keyword research, generating optimized content, and analyzing user-generated content to identify topics.
- It even offers multi-language communication
Cons:
- Content is not 100% accurate, therefore ‘human’ involvement is still required.
- Content might be Plagiarism infected.
- Though it gives human-touch to the generated content, but that’s still far-far away from real human-writing.
- The generated content might also have legal implications.
You can visit the official website of ChatGPT to know more about it.
AI Marketing Tools: ChatGPT
5. Originality AI (for AI content detection)
Have you ever written a content using AI as an assignment (and thought it won’t be caught) and wondered why the receiver has rejected it! Well, the high chances are your content was checked on Originality AI and was caught written by some AI-generative tool.
This tool detects AI-generated content, plagiarism, other forms of intellectual property theft. It serves as a critical resource for content creators, educators, and business professionals aiming to ensure the authenticity and originality of their text
This is an ideal AI marketing tool to help you rank high in Google.
Pros:
- It has an easy-to-use interface.
- It checks plagiarism and detects AI-generated content quite fast (saves your time).
- There’s little to no learning curve to using the platform.
Cons:
- Sometimes, may give inaccurate result.
- Bit pricey, especially for solo users or startups.
Price:
Originality.AI has 3 price plans:
- Pay As You Go: $30 if you have a onetime need to scan documents.
- Pro: $12.45/ per month. Best solution for most people.
- Enterprise: $136.58 per month. Access the API, more credits, and priority support.
You can visit the official website of Originality AI to know more about it.
AI Marketing Tools: Originality AI
6. Reply.io (for email assistant)
Are you fed-up of manually creating personalized emails, sending them to clients, and scheduling follow-up tasks?
Well, Reply.io is the perfect solution for you.
It is a marketing tool that assists sales and marketing teams in automating their communication efforts to attract more leads and opportunities. Through the use of AI, it gives personalized touch to emails, monitors engagement, and does follow-up tasks. Additionally, Reply.io provides tools for team collaboration and efficient sales pipeline management.
Pros:
- Increased efficiency
- Improved personalization
- Better tracking and analytics
- Increased collaboration
- Email automation
- Social media prospecting
- Lead scoring
Cons:
- Not much to say however the ‘People’ tab does not have a record of all communication with prospects, making it difficult for sales team to track the effectiveness of their communication.
Price:
It comes in 4 price plans:
Free: anyone can use the free plan with little less features. However, enough feature to kick-start your marketing.
Starter: $49 per user, per month
Professional: $89 per user, per month
Ultimate: $139 per user, per month
You can visit the official website of Reply.io to know more about it.
AI Marketing Tools: Reply.io
7. Albert.ai (for digital advertising)
So, you’re a digital marketer and daily struggling to do the routine work! And thus, you’re under constant monitoring which further adds to your pressure!
Don’t worry, there’s an AI digital marketing tool that will take care of all your problems, and that wonder tool is — Albert.ai
This tool provides a digital marketing platform powered by artificial intelligence that improves advertising effectiveness on different digital platforms. It analyses large quantity of data and based on that data, optimizes the campaigns for more accuracy and efficiency.
This tool not only helps marketers by providing tools for managing bids, allotting budgets, but also takes a cross-channel approach to amplify its effectiveness across paid search, social media, and programmatic advertising.
Pros:
- Using AI analysis, it enhances campaign efficacy.
- It frees your time by reducing the manual work.
- It optimizes bid management for better cost-efficiency.
- Helps in cross-channel campaign orchestration.
Cons:
- Beginners may need to learn the tool.
- For optimal performance, it depends on the data flow.
- It’s mainly concentrated on paid media and not the organic.
- Doesn’t come with multi-lingual campaign management interface.
Price:
Not available
You can visit the official website of Albert.ai to know more about it.
AI Marketing Tools: Albert.ai
8. Influencity (for influencer marketing)
As far as my lost memory can recall, the ‘influencer’ thing started in somewhere near 2014.
Suddenly, the people who started gaining substantial subscribers were being called ‘Influencers.’
And given the influence they had on their subscribers; the companies started leveraging on their popularity.
This is where Influencity comes into picture.
Influencity helps brands and agencies by collaborating with influencers for marketing purposes. It uses AI to find the right influencers based on data insights, manages influencer relationships, and provides campaign management tools.
Pros:
- Large Influencer Database: It has more than 170 million influencers from around the world.
- Complete Influencer and Audience Analysis: It gives detail analysis such as fake follower detection, KPIs, interests, audience demographics, etc.
- Database Organization: You can organize influencers into lists, track price histories, and manage influencer relationships efficiently.
- Audience Overlapping Analysis
- Data Sharing Options
- Campaign Results Estimation
- Real-Time Influencer and Post Analysis
Cons:
- No Support for Instagram Stories
Price:
It offers 4 price plans:
- Basic: $158/month (billed yearly)
- Professional: $318/month (billed yearly)
- Business: $798/month (billed yearly)
- Enterprise: This is customizable plan
You can visit the official website of Influencity to know more about it.
AI Marketing Tools: Influencity
Conclusion
AI marketing tools offers vast range of choices to suit your organisation’s budget, tone, marketing requirements and much more.
Earlier, the marketing involved lots of manual work and thus it was a time-taking process. However, with the automation of lots of important work, marketing has never become this superfast and easy.
So, all you have to do is choose the right AI marketing tool for you and then you will surely see boost in your business.
Related: Are you interested in more AI related topics? Then read them here:
- Groq AI: Best Way To Get Work Done Rapidly
- Devin AI Overview: Your New Software Engineer?
- Kits AI: Your Personalized AI Music Studio
- GPT-4o: New version of ChatGPT
- Blackbox AI Review: A Coding Help Tool
