So here’s a news about your X account!
Oops, I am talking about Twitter (now it is known as ‘X’ after Elon Musk bought it).
It has recently come into the light that Musk has increased X subscription price in India.
The increase in the Premium+ membership service in India has commenced from 21st December 2024. This is seen as one of the biggest price rise since Elon took control of X in the year 2022.
Okay, let’s see in detail what actually went in Elon Musk’s head to take such a decision.
New Pricing Structure
The monthly premium+ plan subscription fee has gone up from ₹1,300 to ₹1,750 which is a 35% increase. Annual renewals also increased significantly, now at the rate of ₹18,300, compared to ₹13,600. Even with these modifications, there is no update on the rates for the basic tier ₹243) and the premium tier ₹650).
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Comparison of Subscription Prices
Subscription Tier |
Monthly Pricing (Web) |
Annual Pricing (Web) |
Basic |
₹243.75 |
₹2,590.48 |
Premium |
₹650.00 |
₹6,800.00 |
Premium+ |
₹1,750.00 |
₹18,300.00 |
Reasons Behind the Price Increase
X has announced that the price rise is aimed to improve the user experience and sustain upgrades and improvements to the platform. Premium+ subscribers will benefit from features such as:
- Ad-Free Experience: Users can browse without interruptions from advertisements.
- Higher Priority Support: Enhanced customer service for Premium+ members.
- Expanded AI Features: Access to emerging technologies such as Grok AI-powered models and Radar for in-the-field analysis.
These enhancements are part of X’s strategy to invest in its services and improve overall user satisfaction.
Impact on Existing Subscribers
Current subscribers will not receive the new price posted to the subscription until the next billing cycle after January 20, 2025. Those with billing cycles due [before] the date herein will continue to be billed at the old rates.
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Global Context
However, this price reallocation is not an isolated event in India, similar price reallocations have also been done elsewhere in the world such as in the United States, European Union, Canada, Nigeria and Turkey. As an example, in the US, the Premium+ level has risen from 16 to 22 USD per month.
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Final Words about X Subscription Price in India
The recent price increase of X’s Premium+ is indicative of a general trend toward higher costs in other markets, all in order to deliver more benefits to both users and to the platform as a whole.
While X is under the new leadership of Elon Musk, it is unclear that these new developments will translate into retention of users and overall platform expansion in a market increasingly populated by competing social media platforms.
(Source: msn.com)