Since its inception, Google’s algorithm has taken the user’s experience into consideration. Because directing people from a website with 10 links to a page with 20 links results in a bad user experience, Google does not rank directories.
Thinking about strategies of SEO from the perspective of the user experience might be beneficial since the techniques that arise tend to be in line with how Google ranks websites. Over the last ten years, there has been a significant shift in search engine optimization (SEO).
When search engine optimization (SEO) initially became popular, webmasters discovered that they could improve the ranking of their websites by including target keywords on their web pages as often as possible – a technique known as “keyword stuffing.”
Because of this strategy, Google’s search rankings were skewed, as spammy websites were able to easily outrank relevant websites in the search results. Search engines were obliged to respond as a result of this approach, which rapidly proved unpopular among web users.
This issue was addressed by Google by introducing a series of algorithmic modifications that significantly affected their ranking system, altering the way web pages were ranked overall. Today, Google’s ranking algorithm takes into account hundreds of parameters, all of which contribute to providing the best possible search results for its consumers.
One such parameter is developing strategies of SEO based on User Experience (UX). But why is User Experience so important in the strategies of SEO? Also, how can we improve the strategies of SEO by enhancing the User Experience? If you are asking these questions, then this article is curated for you.
So, here’s everything that you need to know about strategies of SEO using UX design!
What Is User Experience (UX)?
You may have heard a little about user experience (UX), but what exactly does it entail? UX, as the name implies, is concerned with giving your audience the greatest possible experience when visiting your website. You want your audience to have a good experience on your website so that they will stay on your website longer.
The user experience (UX) is critical in helping your company generate conversions. When you acquire leads on your website, it’s one thing; keeping them interested and engaged on your page is a whole new ballgame.
If you don’t put out the necessary effort to engage your audience and pique their interest in your goods or services, your company will miss out on potential customers. When you invest in user experience, you are investing in generating leads who will stay engaged with your company.
You retain them on your site for a longer period of time and assist them in getting to know your company. When leads are more acquainted with your company, they are more inclined to select your company over the competition, according to marketing research.
Role Of User Experience In SEO Management Strategies
Previously, user experience (UX) and search engine optimization (SEO) were in direct rivalry with one another. Now that Google is concentrating on delivering the greatest possible experience for searchers, these two parts of digital marketing are complementary.
Both strive toward the same aim of providing audiences with the most up-to-date information and an enjoyable experience. Poor user experience will result in poor search engine optimization. The performance of one of these two is influenced by the performance of the other. If your user experience (UX) is excellent, you will be able to maintain excellent SEO management strategies.
UX Help Users To Find & Stay On Your Page
The user experience (UX) increases the discoverability of your website. When users do searches, they create a list of results that are related to their search. When you optimize your website for search engine optimization, the aim is to improve your website’s ranking in search results using a website SEO strategy.
By providing a positive user experience on your website, you increase the likelihood of your website’s ranking in search results. SEO drives traffic to your website, but user experience (UX) keeps visitors on your page. Leads will spend more time on your website if the user experience is good, which improves their dwell time.
If leads spend a longer time on your website, this gives a favorable signal to Google, which will rank your page higher. As a result, Google will recognize that your page is useful and relevant to your target audience. This will cause Google to give your website SEO strategy a boost in the search results, which will help your search engine optimization.
Assists Visitors In Locating The Information They Need
When people search for information on your website, they will encounter a variety of pages. Your audience must be able to easily locate the information they want, whether they arrive at your site via the main page or a product page. By keeping user experience in mind, you can assist your audience in finding what they are looking for.
A good user experience (UX) makes it simple for your audience to explore your site and locate the useful information they are looking for. It’s one of the most effective SEO strategies to retain leads on your site and to encourage them to interact with your content.
Assists In Converting Lead
As previously said, user experience (UX) helps your visitors convert. When you deliver a positive experience for your audience, they are more inclined to connect with your brand in the future. They’ll get to know you and your company as well as learn about it.
When the time comes for them to convert, they will select your company above the other options available. It is because they will be more acquainted with your brand that they will feel more confident in picking your company. This assists your company in generating more conversions.
Turns People Into Repeat Customers
Many companies are struggling to discover SEO strategies for websites to keep their clients satisfied. They are successful in converting the initial customer, but it is difficult to attract recurring business. So, what strategies can you use to keep your consumers coming back?
When you have a well-designed user interface on your website, you can reduce your effort in half. People will remember that they had a pleasant experience on your website since it will be prominently displayed. All that is required of you is to interact with them and encourage them to return to your page.
It might be as easy as writing an email to do this. If someone has already purchased one of your items, you may choose to send them an email with a complementary product that you believe they would like. If they are intrigued, they will look at it and be more persuaded to purchase it since they know they will have a pleasant experience once again with it.
When you have a large number of repeat clients, you are assisting your company in continuing to expand and earn more conversions. In general, a great user experience will result in a website that is more accessible, useable, discoverable, and beneficial to visitors. The result will have benefits for building SEO strategy.
Common Elements Influencing UX & SEO Strategy
There are several basic user experience factors that have an influence on strategies of SEO. These variables have an effect on the performance of your site and have an impact on your site’s ranking in search results. Here are the top three factors that have an influence on user experience and Search Engine Optimization:
The navigation of a website is one of the most important things that influence the user’s experience. It’s the road plan that your viewers will use to navigate through your material. The navigation on your site has an impact on how search engines scan your site and locate content.
People will arrive at your website from a variety of different pages. Having a straightforward and clear navigation system will encourage visitors to remain on your website longer. If your audience can go to any page on your website and then to another entirely different page, they should be able to do so.
People will leave your site if the navigation is difficult to understand or unclear. They won’t know where to go for information, and they will give up trying to locate it on your sites since they will be overwhelmed. In order to avoid this from occurring, straightforward navigation is required.
Site Loading Time
Page speed is another factor that has an influence on the best SEO strategy and user experience. Users despise having to wait for websites to load slowly. They want to be able to get information as fast and effectively as possible. If your website takes an excessive amount of time to load, you run the risk of losing potential customers.
Your site’s loading speed has an influence on your SEO ranking as well. Google prefers to display results for sites that load rapidly. They want people to get the information they are looking for as soon as possible, therefore sites that load quickly tend to appear at the top of search results.
In addition, a fast website gives a pleasant user experience. Because they can get to the information they need quickly, more users will stay on your website. A higher level of interaction on your page will result in a higher rating for your website.
An increasing number of individuals are accessing strategies of SEO through their mobile devices. Regardless of whether the device is a smartphone or a tablet, your website must be responsive in order to give these users with a great experience.
The mobile experience differs from the desktop experience in many ways. Because the displays are smaller, people are more likely to be searching for information when on the move. In order to cater to the mobile experience, you must design a website that is mobile-friendly and loads rapidly on mobile devices.
Mobile-friendliness encompasses a wide range of factors, including your design, navigation, content, and graphics. The majority of these elements should be readable on a mobile device. In addition, a strong mobile experience will keep leads engaged on your site, which will increase your site’s rating in search results.
Fundamentals Of Using UX As One Of The Strategies Of SEO
1. Make Your Website’s Navigation As Simple As Possible
One typical point of contention between user experience design and search engine optimization is that the latter often favours robust site layouts, which may result in complicated navigation.
Overall, having a single page with a lot of information and a lot of user-friendliness may be a really effective asset for SEO across a wide range of search queries. At the end of the day, you want people to be able to browse your website with ease. Despite the fact that complicated navigation systems are debatably more SEO-friendly, they might detract from the user’s experience, prompting them to abandon the site sooner.
Instead of focusing on typical strategies of SEO such as making all pages available to search engines, consider how accessible sites are to people instead. Oftentimes, navigation with fewer pages and a more streamlined design is SEO-friendly navigation.
2. Make Use Of User-Experience Design To Create Seo-Friendly Layouts
There are a plethora of instances in which the layout design and the way information is presented may have an adverse effect on SEO. Because of this, SEO may be hindered by aesthetic factors such as having exactly sized headers and the appropriate quantity of content on a page.
But what if user experience design could build a successful partnership with on-page SEO and layout formatting? This would be the perfect companionship since it would aid in the support of both usability and the generation of organic traffic, both of which, as we now know, is essential to the success of the other.
3. Use A Harness Site Architecture
As a follow-up to our previous point about simplicity and optimising sites based on bigger themes rather than detailed keywords, the days of creating hundreds of SEO landing pages for specific inquiries have passed us by. The importance of adopting a decluttered approach that prioritises quality over quantity cannot be understated.
We are all aware that keyword research and search statistics are critical for SEO. However, it is the manner in which that data is used that makes all the difference. Consider the keyword data for “eCommerce SEO” in the table below as an example.
This term receives around 2.3k searches per month worldwide. For “eCommerce SEO,” it’s critical to examine what variants and long-tail keywords we’ll want to add as part of our keyword targeting strategy before optimizing a page for “eCommerce SEO.”
The term “eCommerce SEO services” is likely to be a prominent search phrase for an SEO firm. However, rather than constructing separate sites for variants of keywords such as “eCommerce SEO business” or “SEO for eCommerce,” as we may have done 10-15 years ago, we will want to include all of these keywords into a single landing page.
4. Improve The Speed With Which The Site Loads
Because Google’s main objective has always been (and will continue to be) to provide consumers with the best possible experience, site speed has become a key ranking indication. As a result, Google promotes websites that load quickly in both the search results and the Google Ads results.
5. Ensure That Your Website Is Mobile-Friendly
The mobile-responsive design has become a must for both usability and search engine optimization. In light of the fact that mobile search currently accounts for more than half of all traffic, websites that are not mobile-responsive will be compromising the experience of more than half of their visitors.
By today, the majority of experienced user experience designers emphasize mobile-responsive design in all of the projects they work on. However, if your website is not responsive across mobile devices (including tablets and multiple web browsers), you will most likely see that your user engagement metrics are doing really badly on these devices.
Use UX To Improve Strategies OF SEO
Despite departmental differences between the marketing and design teams, well-defined website goals paired with collaborative project management have proven to be quite beneficial in achieving harmony between user experience design and SEO strategy.
As more and more companies (including suppliers, partners, and consultants) recognize the necessity of prioritizing strategies of SEO without sacrificing usability and design, it is becoming more typical to see balanced integration across responsibilities on websites.