So, you were pawing through Snapchat and all of a sudden, you see that not all people have a plain profile- some of them have glossy looking public profiles with bios, highlights and even a subscriber button. And you sit there thinking: Wait… what am I to do to secure one of those or How to Make a Public Profile on Snapchat.
Well, good news—you don’t need to be a celebrity, an influencer with millions of followers, or Kylie Jenner to set up a public profile on Snapchat. In fact, anyone (yep, even you) can create one if you meet some super simple requirements.
In this guide, we will step you through the process of How to Make a Public Profile on Snapchat, why you may want to create one, and what you should do after creating it. There is nothing to fret about, not that it is boring or complex and at the end of the session you would be prepared to demonstrate your profile like an expert.
What Even Is a Public Profile on Snapchat?
Let’s break it down in simple terms. A public profile is basically Snapchat’s way of saying:
“Hey, you’re ready to share content with more than just your friends.”
A public profile will enable you to share your personality, what you post or even your brand with an audience beyond your inner group unlike having a private profile where you can only send them private snaps with your small group. It is as though you gave your Snapchat a makeover and it all of a sudden appears professional and open to the world.
Here’s what you get when you create one:
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A bio where you can introduce yourself.
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A profile picture or Bitmoji to represent you.
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A place to keep your highlights (like Instagram story highlights).
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The ability for people to subscribe to your content (instead of just adding you as a friend).
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A section to showcase Lenses if you’ve ever made custom AR filters.
In other words, your Snapchat stops being just a personal app and starts becoming a little platform of its own.
Why Would You Want a Public Profile?
Okay, maybe you’re thinking: “But I already have friends on Snapchat—why should I bother with a public profile?”
Fair question. Here’s why it’s worth it:
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Grow Your Audience – Instead of just snapping to people you know, you can reach new people who find you interesting.
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Look Professional – Great for influencers, creators, and even small businesses who want to look more legit.
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Keep Content Around – With highlights, your best snaps live longer than 24 hours.
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Separate Public from Private – You can still snap your bestie about your messy bed hair while sharing polished content on your public side.
So basically, if you want to reach beyond your close friends and maybe start building a presence, a public profile is a smart move.
✅ Do You Qualify? (Requirements You Need to Meet)
The cool thing about Snapchat is that it doesn’t gatekeep public profiles. You don’t need a million followers or a verified checkmark. You just need to meet a few requirements to complete “How to Make a Public Profile on Snapchat”:
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Be at least 13 years old (Snapchat’s general rule).
- Be older than a couple of days.
- Must have at least one common friend (someone you added and he/she added you).
- Adhere to community rules (no violation of rules).
That’s it. When you tick all those boxes you are all good.
Step-By-Step: How to Make a Public Profile on Snapchat
Ok, time to roll up the sleeves. Here’s how you can set one up:
Step 1: Snapchat and access your profile.
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Launch Snapchat.
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Tap your Bitmoji/Avatar in the top-left corner.
Step 2: Scroll Down to Public Profile Section
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Scroll until you spot “Public Profile.”
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You’ll usually see something like: “Create Public Profile.”
Step 3: Tap and Confirm
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Tap on it, read the quick intro about what a public profile is, and then hit “Get Started.”
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Confirm by tapping “Create.”
Boom—you officially have a public profile!
✍️ Time to Customize Your Profile
Now comes the fun part. A plain profile is like an empty canvas—you’ve got to fill it with some personality.
Here’s what you can add:
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Profile Photo or Bitmoji: This is the first thing people see. Choose wisely!
- Bio: A quick intro about you. Keep it short and catchy.
- Highlights: Pin your favorite stories that saved so that people can always have something to see.
- Location (Optional): This is helpful when you’re a business or creator with a local audience.
- AR Lenses (if you’ve made any): Show off your creativity.
Pro Tip: Do not over think your bio. Just make it fun and real. Example: Coffee addict | Traveler | Documents my daily mess.
How to Grow With Your Public Profile
A public profile is not all. The actual magic is when you employ it to reach individuals.
These are the steps to maximize on it:
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Post Frequently – The more regular the posting, the greater the involvement of people.
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Use Spotlight – Snapchat’s version of TikTok/Reels. Content here can go viral fast.
- Talk to Your Audience – Reply to comments and make it two-way.
- Experiment – Test various kind of content- funny snapshots, tutorials, behind the scenes, or challenges.
- Collaborate – Cross-expose with other Snapchatters.
You can imagine your public profile as your stage, the more power and creativity you give it, the more people will be eager to watch it.
Mistakes You’ll Want to Avoid
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Being Inactive: Nothing kills growth faster than ghosting your audience.
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Boring Bios: If your bio is “Hi, this is me,” people will probably scroll past.
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Posting Inappropriate Content: Snapchat is strict—violations can cost you your profile.
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Mixing Public and Private Too Much: Keep personal snaps for close friends and curated content for your subscribers.
️ Editing or Deleting a Public Profile
Not feeling it anymore? No worries—you can delete your public profile anytime.
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Go to your profile.
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Tap the Settings (⚙️) button.
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Select “Delete Public Profile.”
You can also update your bio, highlights, and photo anytime. Snapchat makes it pretty flexible.
FAQs People Ask About “How to Make a Public Profile on Snapchat”
1. Do I need followers before I can create one?
Nope! You can set one up even with zero followers.
2. Can I see exactly who subscribed to me?
You’ll see your subscriber count (if you enable it), but not the full list of names—unless they interact.
3. Is this the same as being a Creator on Snapchat?
Not exactly. A public profile is the first step. If your content really takes off, Snapchat may give you a Creator Account with extra perks.
4. Can businesses use public profiles?
Yes! Tons of small brands use them to showcase products and connect with customers.
So, here’s the fun part! Snapchat, also called the Snapchat Solar System by some, is a feature exclusive to individuals with Snapchat Plus subscription.
✨ Final Thoughts: How to Make a Public Profile on Snapchat?
Public profiling on Snapchat is not only available to influencers or businesses, but to anyone interested in sharing his or her content beyond his or her circle. It is free, easy and it adds the additional advantage to your account.
Just imagine that it is your stage. You may use it to make people laugh or motivate them, exchange tips or simply allow them to have a glimpse of your world. Be it a career as a creator, or simply a desire to post more publicly, the Snapchat public profile is a good place to begin.
So the next time you’re on Snapchat and thinking “How to Make a Public Profile on Snapchat”, don’t just send streaks—give your profile the glow-up it deserves. Who knows? Your next Snap could be the one that makes you stand out.
