Google Webmaster Tool (GWT) provides fairly relatable data that digital marketers may use for increasing their overall KPIs.The difficulty is that they are routinely examined for their precision with the average position metric.
But is GSC’s average position metric precise? These days, when you ask the majority of SEOs, they would say that this information is far away. But the data should be fairly precise, Google workers have stressed. We thus undertook a short test to discover if this was true.
Hypothesis Of Average Position Metric
We think the Google Search Console classification data (i.e. within a ranking place) for most requests is quite accurate for most terms.
Method To Check Google Position
We have accessed 10 sites for GSC. All locations in the U.S. were mostly US-based. We looked for ranking data for each site in the beta GSC’s performance section. Our filters are as follows for Google position check:
- Just take a look at a date (July 13, 2018). We found out that there was a lot more variance when we looked at the last 7 days since several keywords would move rankings in this period.
- Results are restricted to US searches.
- See desktop ranks only.
The first ten keywords were checked for every website and brand and URL phrases were omitted. The keywords utilized are a combination of terms that we utilize tools with real-world metrics, keywords that are supposed to be helpful but do not display data in tools for keyword research and keywords asked for by our customers.
This will most likely provide paid software advantage in checking the keyword ranks, which can seldom be searched or not. We will use GWT’s www. version of profiles
On July 13, 2018, each term was listed and compared with the current GSC position we had seen. Current rankings have been done using Google.com based on an incognito search for Google search metrics.
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Execution Of Test To Check Website Position In Google
The method we performed the test was just by utilizing the keywords (1.110), as these are the terms that are most relevant to the client. To integrate and compare the data with the keywords, we obtained the GWT and payment-service data and exported it to Excel. You may attempt this yourself at home if you know how to export and utilize simple Excel functions for average position metrics.
Results For Keywords To Check Your Position In Google
The findings startled us. Sadly, GSC was not in most situations quite precise when it comes to rankings. We discovered several ranks of keywords to be far off. We assumed this may be because of the changes in location in several situations. For instance, in most countries, our customers may be ranked on page 2 for a sentence, yet have a high rating for the same phrases in smaller cities. We believe the average classification of these terms would be messed up.
Here are a few charts showing GSC’s ranking (in blue) in comparison with what we discovered for many of our customers on a non-customizable US search. If both lines are quite comparable, GSC and actual life are quite close to each of these lines to check search position in Google. If the blue and red lines are quite divergent, then the ranking of the GSC was much different from what we saw:
- 80% of the keywords are listed in the GSC ranking.
- The two rankings provided on GSC include 100% of keywords.
Combined, GWT and paid software produced the rankings of 579 keywords out of 1,100 (52,5%), and both offered 331 times the rankings for the same phrase (31.1 percent ). In GWT avg. the position was -. 69 places lower than the placements in the premium tool when both tools supplied data for a term.
The difference between GWT normal and GWT premium was greatly different. In GWT norma, the difference of a keyword ranged between 23-26. Whereas in GWT premium, the average was 46. This changes the scenario of averages for both tools, from 2.5% in 332 keywords to 19.4% in 331 keywords.
Recall The Missing Data For Google Search Metrics
The GWT ranking was 113 terms, 68 of which fell below the #50 barrier of payable software, which did not offer the paid tool. Some keywords that should have been displayed in the report may have been overlooked. There may have been a failure, or these keywords might have received minimal impressions from various spots, making Avg’s position for paid-for software more accessible.
According to GWT, 135 keywords that hadn’t had GWT were given with paid software, such that these keywords had no impressions.
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Final Words On Google Search Position
If two instruments were to offer the same keyword with data, they compared it more closely, we think. We’d shook my head by 86.71% of terms in GWT and the paid tool had an absolute difference of 3 or less. We expected that the statistics were rather uneven throughout the map.
Since GWT gives you average impressions, the more accurate your AVG position and vice versa are the more impressions you get a keyword. We bifurcated the keywords according to the average prints that ran across them. Suppose that if a keyword had 3 times average prints, then it will either take 10th or 12th position for such experiments.
It is advisable to compare your keyword ranking tools with GWT to maintain track of your ranking. GWT was able to supply data that was missing from the purchased software, and the test data looks confident enough to think it is very correct.
The premium tools however will enable you to manage more precisely the terms for which you obtain data, irrespective of the number of searches. You can ensure that keywords are entirely relevant with paid tools, but in GWT you get a mix of data for relevant and irrelevant keywords to sort.
Customers want to see the progress achieved and show them where their website appears in the SERPs in one method. You may have your keywords in mind, which will make you little traffic, but you still want to see that your rankings are not, and this is not information you can easily believe is provided by GWT.
GWT is still a fantastic tool, out of so many SEO tools, to uncover keywords that you are not previously targeting. Data export and sorting is a terrific approach to uncover and leverage such keywords. GWT will most likely supply the information that is precise enough to support you in the development of your online marketing plan without requiring reports dedicated to the ranks of particular keywords. Just recall the following:
1. It is vital to remember if you know you are ranked and that for does not appear on GWT, because no one is searching it the term will probably not value your time.
2. You need to make a better optimization work if you know the term is being searched but does not appear in GWT for your site to be found.
What is more dependable is the unknown question? With so many terms that you trust are more exact for keywords that have the greatest absolute disparities, the results are so close? I was confused by the important keywords that GWT took up, while the premium software failed.
The fact that GWT would not have information for all of them was reasonable, given they could have no impressions. The premium software would not all have, as just 50 locations would be scanned deeply. However, the average position of 68 keywords missing the tool was 25.4, which implies that some of them should have been able to capture data.
Data from only two data suppliers, GWT, and a paid tool, were used to conduct this test. To observe how the findings differed would be fascinating to perform the test with a third or fourth party. It would also have been beneficial to compare other terms, particularly more wide-ranging and monthly searches. For now, though, we have been happy and this test has restored some confidence in the data supplied by Google Webmaster Tools.
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Conclusion
A fantastic tool is Google Search Console, it is 100% free of charge. There are many fantastic applications for the tool, but it is essential not to utilize it in such a manner that it is not intended for or cannot be utilized for.
It is also important for you to understand how GSC calculates the data that you view before deciding on the use of the data in any way. If you need help interpreting the information from your Google Search Console account, you will discover how and what adjustments you may make based on the information. If you want to know more about the average position metric, then you could always reach out to us.