The world of online gambling is changing in a big way. We are talking about the deployment of AI and ML, about the use of various tools that focus on protecting consumers, and ensuring that more personalised choices are available. At the same time, technology is also sprawling to the libraries of operators, with options such as Hindi Roulette now readily available for players to experience in their native language.
Today, we will talk about some of the most eye-grabbing innovative technologies that have been deployed across the gambling world. They are designed to provide you with a full and comprehensive experience that goes beyond what you already know. From clever tools that can calculate roulette odds to the use of AI to help both operators and consumers, the world is changing in a big way!
AI – A Friend or Foe?
This is a great question. Artificial Intelligence has been eyed with a fair degree of suspicion but also an overwhelming wave of excitement. Both players and casinos regard it with fear, awe and trepidation (to put it to good use). Some of the uses include:
- Player safety
- Targeting players
- Customising the offer
Now, what is AI good for you may wonder? Well, there are many things actually. Casinos can use AI to achieve several crucial parts of the consumer experience. Let’s start there – customer support can also feel slow when a human operator is responsible for it.
The advance of generative AI has demonstrated clearly and purposefully that AI chatbots are great help of sorting those initial stages of interactions when a player wants to describe an issue or ask a question.
Yes, as consumers we all know it – it can feel tedious, but casinos, for example, have made the process super easy. Next, we can talk about personalization. Players would usually have to pick from thousands of games and not have any idea what they want to play.
Casinos are making sure that they let players to sift through and cancel out the noise. This is done through personalization and AI plays a huge role for that. The tech has got so good, that players are now prompted to play games that they have selected and want to explore – sort of like Netflix tells you what shows to watch.
Of course, there are some gripes about this approach, but players are generally reporting higher level of satisfaction when they have the opportunity to play content that they have said they would enjoy.
Virtual reality – myth or opportunity?
Virtual reality is coming to online gambling and there is no stopping it. PokerStars, a card room that is also experimenting with online casino, is deploying the technology and it is now planning to scale down.
But is virtual reality really deployable in an online casino setting? As it turns out – it is. There are already games that are adapted to be three-dimensional in the sense that they can be played with VR headsets. Of course, the tech is still a little shy.
The adoption of VR in online gambling would be based on the consumer drive and adoption of the hardware that is necessary to support its broader implementation – i.e. the implementation of VR. Yet, we are fairly certain that VR is really coming!
Personalized games
What? Entire games for individual players? We are not quite there yet, but generative software and development processes are making rapid progress, and VIP customers are getting a really nice treatment, but what if – you could create games that they would specifically enjoy?
This is one of the hottest trends in the gambling industry right now, and although it’s more of an alfa in terms of development stages, the fact is that such games will one day be a reality. Of course the implementation of all of these technologies have been criticized, but if done right – with proper regulatory oversight, they promise to completely change how we think about online gambling and casino games.
